AmaXhosa invade Russian International Fashion Week event

Staff reporter

Moscow, Russia – South African clothing brands, Maxhosa and Urban Zulu showcased their amazing fashion collection during the U’FASHION Lab International Fashion Week that took place from 19-23 August 2024, in the Sverdlovsk Region of Russia.

Maxhosa and Urban Zulu showcased their high-end range, receiving tons of applause from the Russian audience which consisted of fashion designers and spectators from across the world.

The participation of the African delegation was a result of a magnetic collaboration between UF LAB and MyArts International, aimed at bridging the gap between African fashion talents and the dynamic Russian market.

The fashion week’s extensive business and educational programme was designed to provide African designers, textile entrepreneurs, retailers, fashionistas, models, and crafters with the tools, resources, and exposure needed to expand their audience, increase profits, and successfully enter the Russian market.

The U’FASHION Lab International Fashion Week is dedicated to supporting Urals designers and fostering the growth of young brands.

The U’Fashion Lab International Fashion Week further featured the Business and Educational Programme, Fashion Shows, and various Networking Opportunities to connect with key stakeholders in the Russian fashion industry, including designers, retailers, and influencers.

Chief Denis from My Arts International said “We are very committed to a robust and stronger BRICS+, economic, social and cultural partnership. MyArts International had promised to give Russia nothing but the Best.”

Participants tapped into the growing and vibrant Russian fashion market, reaching a diverse and fashion-forward audience eager for innovative designs, learning effective strategies to maximize the brand’s profitability, discovering new sales channels, and elevating their brand’s global presence.

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